What is PPC?

PPC or Pay-per-click advertising is a form of a digital marketing campaign where advertisers pay a fee every time an ad is clicked. These ads show up in the first 3-positions of search results on Google or Bing. Using PPC Advertising, you can buy visits to your website whenever a keyword related to your business is used on Google search.

There are many benefits of using PPC Services to promote your business online. One of it being the ability to show your business on the first page of the search engine like Google, without having to wait for months or years to rank your website in the search results organically. Talk to us today to find out how you can use our PPC Management Services to generate more leads for your business.

Text Search Ads

Display Ads on Google Display Network

Shopping Ads or Product Display Ads

Gmail Ads

A majority of people spend their working hours on email. What better way to target your existing customers or identify potential new leads by showing ads in their gmail inboxes. Google Ads offers Gmail Ads which are interactive and show up in the Promotions and Social tabs of Gmail inbox. Ads can be targeted based on keywords, location, age, gender or a specific group of users who may be in the market looking for products similar to what you have on offer. Google Ads Management services from our company help you connect with potential customers in a more personal format that encourages higher conversion rate.

YouTube and Video Ads

Video content is what is trending today. According to statistics, there are more than 1 billion people watching about 6 billion hours of YouTube video. If you have video content to promote, then you can advertise your video on YouTube and other video channels on Google Display Ad Network. Video ads can play before, during or after the videos that are relevant to the interest of your audience. Video ads can help you broaden the awareness of your brand by capturing attention.

Remarketing Ads

Our Secret Sauce for PPC Success

ppc services


Using a combination of digital marketing tools and manually reviewing your competitors can help in revealing the keywords being targeted along with the samples of the ads run by them. Our team works with you during this stage to identify competitors, prospective customer needs and keywords that are both relevant and guarantee a high conversion rate.

  • Establish Goals for using PPC
  • Develop Customer persona
  • Research paid search competitors
  • Review keywords they are bidding on
  • Discover examples of their ads
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ppc company

Campaign Setup

Launching an effective PPC campaign is both an art and science. We use the information gathered during the research stage & structure ad campaigns to ensure your ads show up for relevant searches and at the same time stay within the defined ad budgets.

  • Set Budget & Bids.
  • Ensure Analytics is linked, goal conversions setup
  • Write killer ads.
  • Landing page quality score checklist.
  • Plan & execute remarketing lists.
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ppc management

Performance Review

We continuously monitor & optimize your Ad campaigns implementing the feedback to pull you ahead of competition. Tracking the quality score of the ads is an important phase of any PPC project where we analyse low quality score of keywords and identify means to improve scores.

  • Quality Score of Keywords.
  • Analyse Impression share & Click-through rate
  • Restrict negative keywords.
  • Analyse conversion tracking to measure keyword performance.
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ppc management

A/B Testing

  • Ads and Landing pages testing
  • Defining the success metrics
  • Testing and Prioritizing Ideas
  • Tracking and Comparing results with previous campaigns
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ppc advertising companies

Analysis & Reporting

  • Ad campaign Results with clicks, conversion & spend.
  • Performance reports of ad impressions and cost per click
  • Average position of the Ads.
  • Call Tracking for direct calls received via Ads.
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google adwords ppc


Continuous monitoring and optimization of the PPC campaign to ensure you reach your advertising goals. We run regular checks against your campaigns to ensure your ads are profitable and driving business for you.

  • Find and fix negative keywords & search terms.
  • Long-tail keyword optimization
  • Geolocation targeting checks and fixes.
  • Ad text optimization.
  • Landing page optimization.
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Benefits for the Customer


No Long Term Contracts

No long-term contracts that require you to be locked-in for a specific time period. We want to ensure you see results from our PPC Ads campaign efforts and ensure our work wins your trust.


Be assured of High-Quality Ad Copy & Creatives

Campaign results are impacted because of the ad copy and content. We ensure we use Ad Campaign design best practises as recommended by Google. Our campaign execution teams are up-to-date in terms of what is required for a high performing ad campaign.


We Optimize your Marketing Cost

Google always looks for relevance of the content that is displayed against searches that people do when looking for information. Ads shown on Google are not any different. Our PPC Campaign Management team ensures your campaign to make it more relevant to the targeted audience, helps in lowering the CPC and ad costs and improving campaign results.


Dedicated Team & Account Management

A support team that includes a web designer/developer and dedicated PPC management specialist who all work with a common goal to make your PPC campaign a complete success.


Personalised One-on-One Service

A successful campaign starts with a detailed conversation to understand campaign objectives and business goals. The conversation continues over the entire campaign Lifecycle with regular interactions that include personal visits, video calls and email for PPC project management communication.


Frequently Asked Questions

We've got answers to all your PPC Questions

This is one of the most common questions our clients ask us when we’re starting a new PPC campaign. They come up with the questions like  “Where are my ads? I searched for my keywords and didn’t see my ad.”

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If you have seen your Competitor’s Ads everywhere, then they might be using Ads Remarketing strategy. This Ads Remarketing strategy is a way to connect with people who previously interacted with your website or mobile app.

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When it comes to online advertising, obtaining and maintaining the consistency is rarely observed -- if ever. The PPC Campaign managers and advertisers check the ad copy, do better research keywords, and may attempt to create new campaigns for A/B testing will possibly lead to consistent results after many weeks.

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New advertisers or unique product sellers are not much convinced about the bidding on own Brand keywords. Some advertisers may argue that if you already have the top ranking in organic search results, it’s not necessary to pay search engines to show their ads. 

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For any PPC Campaign, setting goals before the campaign starts is the most crucial activity. Goal setting helps in understanding, tracking and measuring the metrics 24/7 to know whether you reached your goals or not. Since most of the goals are specific and are all a number game, at the end of the day you should be able to figure out what metrics you have in hand in order to figure out how far you’ve achieved the objective of the PPC Campaign. 

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Case Study

Continued optimization of Google Ad campaign for a Car Dealership resulted in jump of 25% ROI within 3 months



Prospects who viewed & clicked on the ad

Click Through Rate


Percentage of people who viewed & clicked on the ad



Number of completed actions that included filling an enquiry form online



Total cost paid for an ad. in relation to acquiring the lead

Have a Project in mind let us discuss!