What is PPC?

PPC or Pay-per-click advertising is a form of a digital marketing campaign where advertisers pay a fee every time an ad is clicked. These ads show up in the first 3-positions of search results on Google or Bing. Using PPC Advertising, you can buy visits to your website whenever a keyword related to your business is used on Google search.

There are many benefits of using PPC Services to promote your business online. One of it being the ability to show your business on the first page of the search engine like Google, without having to wait for months or years to rank your website in the search results organically. Talk to us today to find out how you can use our PPC Management Services to generate more leads for your business.

Text Search Ads

Display Ads on Google Display Network

Shopping Ads or Product Display Ads

Gmail Ads

A majority of people spend their working hours on email. What better way to target your existing customers or identify potential new leads by showing ads in their gmail inboxes. Google Ads offers Gmail Ads which are interactive and show up in the Promotions and Social tabs of Gmail inbox. Ads can be targeted based on keywords, location, age, gender or a specific group of users who may be in the market looking for products similar to what you have on offer. Google Ads Management services from our company help you connect with potential customers in a more personal format that encourages higher conversion rate.

YouTube and Video Ads

Video content is what is trending today. According to statistics, there are more than 1 billion people watching about 6 billion hours of YouTube video. If you have video content to promote, then you can advertise your video on YouTube and other video channels on Google Display Ad Network. Video ads can play before, during or after the videos that are relevant to the interest of your audience. Video ads can help you broaden the awareness of your brand by capturing attention.

Remarketing Ads

Our Secret Sauce for PPC Success

ppc services


Using a combination of digital marketing tools and manually reviewing your competitors can help in revealing the keywords being targeted along with the samples of the ads run by them. Our team works with you during this stage to identify competitors, prospective customer needs and keywords that are both relevant and guarantee a high conversion rate.

  • Establish Goals for using PPC
  • Develop Customer persona
  • Research paid search competitors
  • Review keywords they are bidding on
  • Discover examples of their ads
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ppc company

Campaign Setup

Launching an effective PPC campaign is both an art and science. We use the information gathered during the research stage & structure ad campaigns to ensure your ads show up for relevant searches and at the same time stay within the defined ad budgets.

  • Set Budget & Bids.
  • Ensure Analytics is linked, goal conversions setup
  • Write killer ads.
  • Landing page quality score checklist.
  • Plan & execute remarketing lists.
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ppc management

Performance Review

We continuously monitor & optimize your Ad campaigns implementing the feedback to pull you ahead of competition. Tracking the quality score of the ads is an important phase of any PPC project where we analyse low quality score of keywords and identify means to improve scores.

  • Quality Score of Keywords.
  • Analyse Impression share & Click-through rate
  • Restrict negative keywords.
  • Analyse conversion tracking to measure keyword performance.
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ppc management

A/B Testing

  • Ads and Landing pages testing
  • Defining the success metrics
  • Testing and Prioritizing Ideas
  • Tracking and Comparing results with previous campaigns
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ppc advertising companies

Analysis & Reporting

  • Ad campaign Results with clicks, conversion & spend.
  • Performance reports of ad impressions and cost per click
  • Average position of the Ads.
  • Call Tracking for direct calls received via Ads.
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Continuous monitoring and optimization of the PPC campaign to ensure you reach your advertising goals. We run regular checks against your campaigns to ensure your ads are profitable and driving business for you.

  • Find and fix negative keywords & search terms.
  • Long-tail keyword optimization
  • Geolocation targeting checks and fixes.
  • Ad text optimization.
  • Landing page optimization.
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Benefits for the Customer


No Long Term Contracts

No long-term contracts that require you to be locked-in for a specific time period. We want to ensure you see results from our PPC Ads campaign efforts and ensure our work wins your trust.


Be assured of High-Quality Ad Copy & Creatives

Campaign results are impacted because of the ad copy and content. We ensure we use Ad Campaign design best practises as recommended by Google. Our campaign execution teams are up-to-date in terms of what is required for a high performing ad campaign.


We Optimize your Marketing Cost

Google always looks for relevance of the content that is displayed against searches that people do when looking for information. Ads shown on Google are not any different. Our PPC Campaign Management team ensures your campaign to make it more relevant to the targeted audience, helps in lowering the CPC and ad costs and improving campaign results.


Dedicated Team & Account Management

A support team that includes a web designer/developer and dedicated PPC management specialist who all work with a common goal to make your PPC campaign a complete success.


Personalised One-on-One Service

A successful campaign starts with a detailed conversation to understand campaign objectives and business goals. The conversation continues over the entire campaign Lifecycle with regular interactions that include personal visits, video calls and email for PPC project management communication.


Frequently Asked Questions

We've got answers to all your PPC Questions


This is one of the most common questions our clients ask us when we’re starting a new PPC campaign. They come up with the questions like  “Where are my ads? I searched for my keywords and didn’t see my ad.”

This is a reasonable question and answering the question is undeniable. The advertiser is paying for the clicks and conversions and sometimes they want to check how the ads are coming on google search. 

It is equally important to understand that there are some internal and external factors that might prevent the ads from triggering 100% of the time. From daily budget to Ads Schedules, there are several reasons that tell you that you may have a hard time seeing your ads when you search for them. Below are some of them:

  • The campaign daily budget is exhausted
  • The bids are too low compared to the top competitors 
  • The keywords might not have any search volumes at all
  • Ads may have too many invalid clicks
  • Ads have been paused, disapproved or removed 
  • There’s a Scheduling, Targeting or Geo-location mismatch 
  • There are too many negative keywords for low search volume keywords
  • The Ads score and Ad Copies relevancy is very low compared to competitors
  • Very low search impression share due to low search volume keywords 
  • You’re using the wrong browser
  • You’ve excluded certain product/service categories from your google account Ad personalization, etc.

These are some of the top reasons why we can’t see our ads every time . For the same keywords or search phrases, the competitors ads also will not trigger 100% of the time. Any PPC Ads platform has certain limitations and external factors that influence the Ads positioning and placements. 

If you’re looking to outsource your PPC Campaigns management, Immersive Radical Digimedia is the right place for you. We have been serving for 20 years and helped hundreds of businesses to reach maximum audiences at lower costs. Talk to our PPC Experts to get started today. 

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If you have seen your Competitor’s Ads everywhere, then they might be using Ads Remarketing strategy. This Ads Remarketing strategy is a way to connect with people who previously interacted with your website or mobile app. This Remarketing allows you to show your ads to these audiences who’re browsing through Google or its partner websites for information related to particular products or services. These kinds of ads  help you to reach those people to increase your brand awareness or remind those audiences to make a purchase on your website. 

Remarketing with Google Text and Display Ads: 

Standard remarketing: This strategy is useful if you want to retarget your Website or App past visitors. The Ads format is Standard and Dynamic Display Ads. 

Dynamic remarketing: This strategy is the most used for e-commerce sites and takes your brand reach to the next level by boosting your audience’s reach instantly to the products or services that people viewed on your website or app

Remarketing lists for search ads: This strategy is useful when you want to show the Search Ads to the people who are most likely to be affinity audiences. You can show ads to your past visitors of the website if they do any follow-up searches. 

Video remarketing: This strategy is most useful for B2B sites, Product or Service based businesses. You can show your ads to the people who have interacted with your videos or YouTube channel. 

Customer list remarketing: If you want to ads to a specific audience and you have data ready with you.  With Customer matching, you can upload lists of contact information that your customers have given to you on your website or App. Ads will appear only to these people if they sign in to that email on to Google and Partner sites.

If you have any doubts about Ads Remarketing, please do schedule a call with our PPC Experts to help you in creating, managing and monitoring your campaigns successfully. For improvements, get a FREE PPC AUDIT REPORT from Immersive Radical Digimedia

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Why is my cost-per-click increasing?

When it comes to online advertising, obtaining and maintaining the consistency is rarely observed — if ever. The PPC Campaign managers and advertisers check the ad copy, do better research keywords, and may attempt to create new campaigns for A/B testing will possibly lead to consistent results after many weeks. Whatever optimization techniques we follow, the Cost we spend on Ad Clicks mostly depends on the external factors play an important role when it comes to Search Ads. 

There are many factors that could bring up an unexpected or sometimes we can’t even explain the change in campaign performance. Specifically, a spike in the Cost Per Click (CPC) for Google AdWords Search campaigns, can be caused by a new competitor entrance into the ad space or exit to the bidding process. These can be the important factors that may cause the spike in CPC for your search campaigns. 

Increased Competition / New Advertisers in the Industry

In Google AdWords, the total number of advertisers can be found in the Auctions Insights that can be checked for a particular month. This Auction Insights report allows advertisers to monitor the competition metrics in the same dashboard. Although every advertiser can control the cost of their own bids, the competitors determine how much you pay and where your ad will be positioned. As more competitors are advertising for the same keywords, the CPC will rise and get adjusted to the bidding setting that you’ve set. For Ad Impression share and Top Page bidding, your Ad position may come on Top but the CPC will be very high.


Decreased Competition in the Ad Space and Your Ads Quality Score 

Google Ads bidding is determined by the Ad Rank which is calculated as Maximum Bid x Quality Score — the highest ranked ad gets the top position in Google Search Results. The CPC is often determined by the Ad Rank of the next highest ad divided by that ad’s Quality Score. For example, If there are 30 competitors bidding the exact same price on the exact same keyword, the ad position will be determined based on the Quality Score of the ad. But if 30 competitors are bidding on the same keywords at different prices, the position of the ad is determined by the Maximum Bid x Quality Score. Since every competitor likely has a different maximum bid, it is easier to determine the order. Increase in Ad position, the more visible location brings with it a more premium location, leading to a more costly CPC.


What can be done to protect your search campaigns from spikes in CPC’s?

  • When setting up your campaign it is always a good practice to enter a maximum CPC bid.
  • Keep your Ad Copies, Landing pages and Keywords up to date. 

Having knowledgeable PPC experts in house to manage your campaigns can prevent some of these changes in your campaigns. Or you can outsource to any PPC Management and Services Company like Immersive Radical Digimedia and get your FREE PPC Audit Report


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Should I bid on my brand name

New advertisers or unique product sellers are not much convinced about the bidding on own Brand keywords. Some advertisers may argue that if you already have the top ranking in organic search results, it’s not necessary to pay search engines to show their ads. 

But there are some advantages also bidding on own brand keywords. 

  • Bidding is Cheap – In most cases bidding on your own brand cheap as the brand name has less popularity and also the cost per click is extremely low.
  • Clicks Optimization – You may not lose any clicks to your competitors. If your product or service has attained more popularity than competitor’s, then they’ll bid on your keywords to get the highest ad ranking.
  • Control on your brand reach – Bidding on your brand keywords increases the exposure in your business niche.
  • Better CTR and More Quality Traffic – With the dynamic search ads and extensive use of site links and structured snippets, you have better opportunities to showcase the highlights of your brand. 
  • Quality Score Improvement – You get super high CTR and better quality scores. Google always rewards advertisers with high quality scores by lowering their cost per click (CPC). 


If you’re a new player in PPC ads, we recommend you to have a call with Immersive Radical Digimedia Team and get FREE PPC AUDIT REPORT. Or you have a product or service in your mind, contact our PPC experts to proceed on the PPC plan, strategy, keywords, budget and other details. 

Check out how our PPC Management Services are different from other companies.

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For any PPC Campaign, setting goals before the campaign starts is the most crucial activity. Goal setting helps in understanding, tracking and measuring the metrics 24/7 to know whether you reached your goals or not. Since most of the goals are specific and are all a number game, at the end of the day you should be able to figure out what metrics you have in hand in order to figure out how far you’ve achieved the objective of the PPC Campaign. 

The goal of the PPC Campaign can be on Brand Reach/Impressions, Engagements, Clicks on the Ads, No of Conversions or Return on Investment etc., For example, if you’ve set your goal to spend $1000 and get 1000 Clicks and at least 100 conversions, you need to measure your total cost and total conversions and the goal and optimization can be on Reducing the Cost per Conversion.

As we go deeper into PPC campaigns management, you will want to start measuring other metrics and segmenting data into different channels which measure KPIs  in order to understand how well your campaigns perform. These are some common goals set by businesses while enabling a campaign. 

  • Impressions/Reach – The number of times your ad was shown in the search results. Small businesses or Ecommerce of new brands tend to use this more often for better brand awareness.
  • Clicks – This goal is to attract more traffic to the website or the landing page. More the number of clicks, more the budget will be consumed.
  • Click Through Rate (CTR) – Expected to have more clicks on the ads. Measured Total Clicks / Total Impressions X 100 
  • Cost – The Cost represents the total cost for all clicks from all the campaigns for a particular time period.
  • Average Cost per Click (CPC) – This is measured as the Total cost / the total number of clicks. Most of the advertisers tend to spend less on the click especially when they’re bidding for more clicks.
  • Impression Share – The Impression share is an unique strategy applicable for those advertisers who want to get the top position on search results or more impressions for the same Product/Service compared to competitors. This is measured as the Total percentage of the number of times your ad could have been shown vs the actual number of times it was shown.
  • Conversions – Conversions is the most common bidding strategy for advertisers. This defines an action that has to be completed by the person who clicked on the Ad. The number of conversions depends on the time period that was set during the campaign creation. 
  • Quality Score – The quality score depends on the relevancy of the keywords, Ad Texts and Landing page which affects the clicks rate and also CPC. Recommendation is to keep the Quality scores higher for better Ad performance.

It’s important to assess and understand all your PPC campaigns to find out which part works and which needs to be reedited. Immersive Radical Digimedia is one of the leading PPC Management Company in Bangalore and helped hundreds of clients to achieve their PPC Goals. Contact us for a free PPC Audit and Consultation Service today. 

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What are the most important PPC KPIs

Key Performance Indicators, or KPIs, play a fundamental role in tracking the PPC Ads performance and let you know how well something is or isn’t working. However, there is not a definitive list of PPC KPIs every business should track. Most of the PPC Metrics depend on your Business / Marketing goals.

So before you start tracking any specific metrics, first you need to set clear goals during your campaign planning phase. After that choose the right PPC metrics that match your business goals. Then only you’ll be able to get satisfactory campaign results and increase your ROI.

Here are the 10 most important PPC KPIs to track:

  1. Clicks
  2. Click Through Rate (CTR)
  3. Cost per Click
  4. Quality Score
  5. Total Conversions
  6. Cost Per Conversion (CPA)
  7. Impression Share(CPM) Compared to competitors
  8. Absolute Top of the Page Percentage
  9. Quality Score

Some of the KPIs are inclusive. It’s likely that the performance on one indicator is the best, the same happens with other KPIs also and vice versa. For example, if the quality score is not good, you can’t expect greater impression share and clicks, that will definitely influence the Conversions also.

Improving the Ads CTR can positively impact Quality Score, and improving Quality Score for all the keywords may impact cost per click and cost per conversion. When setting your PPC campaigns, you need to set realistic goals for your business and choose the KPIs that will help you achieve these goals. You should not be tracking some metrics just because they have big numbers…

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Just like a PPC search campaign, for Google Remarketing Ads also you are only paying when someone actually clicks on the ad. Even If they do not click on the ad, you still are able to give a visual reminder about your brand to that potential customer. The targeted visitors list automatically created by Google for easy remarketing.

Types of Remarketing Ads:

Remarketing lets you use Text ads, Display / Image Ads, and Video ads to remind the previous visitors of your website or landing pages about your brand, services and products. Let’s look at some examples.

Text Ads – These are nice simple ads and are very easy to create. The visibility is very high and the impression rate is also very good compared to normal Search Ads. But the clicks rate is very low compared to Search and Display campaigns especially for B2B Industry campaigns.

Image / Display Ads – The Display ads stand out more than text ads and have some visual appeal with your brand colors and making these imperative to your remarketing ads. These are offered in multiple sizes and available for multiple placements dynamically. The clicks rate is good compared to the Text Ads.

Cost of Remarketing Ads:

The price is always dependent on the type of ads you’re creating. For example, if your campaigns targeted multiple placements including Gmail, YouTube, Websites and Mobile apps, the cost per click is very low compared to standard display ads.

On average, if your Google PPC search ad could have an average cost per click of $2-$3, a remarketing ad has an average cost of $0.25 – $0.50. These numbers are averagely calculated for B2C & eCommerce sites. The actual CPC may vary because of placement and the type of Industry you’re targeting.

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Is Display Advertising Effective?

Though search Ads are targeted towards the most relevant customers and people who’re actually looking for your products or services, the reach is always limited and you have to spend hundreds of dollars in getting relevant clicks and traffic to your website. But when you speak about the display ads, the cost and how many people click on them, and the traffic quality you may get still delivers a positive ROI for most investors.

Let’s say you’re spending on average $0.5 for each click,

At just 1% click rate out of 1 Million Impressions, that’s still 10,000 people clicking on your ad — 10,000 new potential customers!

The same figures you may not get with search Ads. The minimum rates may range from at least $4 for each click especially for B2B industry products campaigns.

So, with Display Ads there’s a way that you can earn even more relevant and potential customers for your business.

How to make your Display Ads Work?

If you do not have a new strategy, take out the old school strategy and get the most out of display advertising with Retargeting.

Yes, Retargeting examines what your visitors looked at on your website and serves them display ads based on their Interests, Actively Looking History and browser Cookies.

The Display Ads Advertising is the one of the most significant and most effective in terms of viewership, and on average, more than 55% of the Impressions you get are relevant compared to your regular display ads. The conversion rates are 60% more likely to happen with the retargeted audience.

If you’re planning to start PPC Remarketing Ads, Get the most out of them with limited budgets. Get a Free PPC Consultation at https://www.radical.co.in/contact-us/

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SEO may take months and Years to show you results. Social Media may improve your brand visibility over a period of time if you get relevant engagements and followers on your social posts. But these long-term digital marketing strategies such as organic SEO and social media marketing, take most of your marketing budget and you may not get sales and leads from day one.

Whereas PPC Advertising holds out the promise of fast and desired results within a few days or weeks. PPC Ads is a quick way to increase your brand visibility, to increase website traffic and get quality leads and online sales. However, there’s huge competition across all industries and every business is going for advertising to get instant sales. So every PPC campaign does need to be carefully Created, Altered and Monitored for several months for its full potential to be realised.

Most of our customers who’re into B2C Products Sales and Services see some results almost immediately from PPC. But for optimal results every business may have to continue the PPC Ads for at least 6 to 9 months. The optimal results we mean are getting

  1. Clicks at less CPC rates compared to Industry Average
  2. More conversions for same budget
  3. Targeting better audiences
  4. Better Quality Score
  5. and the most important…..the Ad Rank / the Absolute Top of the Page Ads Percentage

However, the above metrics might be important only for limited businesses. Some may advertise only for Brand Awareness and some businesses promote only their services in Videos.

So give your PPC campaigns at least 6 months time before diving into their performance and results. We recommend you to invest more time in researching and optimizing the existing campaigns, competitors analysis, Ad groups and Ads segmentation based on Marketing Funnels etc., these activities may give accurate and effective data that will really improve your campaigns performance.

If you’re interested in starting PPC Advertising for your Business, please reach out at https://www.radical.co.in/ppc-services-company/. We love to help customers.

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If you’re managing SEO for your Business website, the metrics to be tracked are plenty. You can track Rankings, Traffic, Conversions, Goals, User Behavioural Flow, Bounce Rates etc.,

But to measure the Success of PCC, you have one straightforward metric, that is ROI.

If you’re not satisfied with the ROI you got, you may have to stop the PPC efforts and you can blame the PPC strategists for not getting satisfied results. This is the most common scenario for every business.

But before getting any conclusions to stop PPC Advertising, you can always try PPC Audit Service to recheck your account and all Campaigns and find out the places where you can improve the performance.

Top parameters for PPC Audit Checklist:

  1. Recheck the Location and Targeted Audience settings.
  2. Evaluate your Ad Copies compared to your landing page.
  3. Use right Ad extensions.
  4. Analyze and categorize your keywords based on Funnels
  5. Monitor the campaigns with right analytics tool and analyze KPIs

Once you’ve reevaluated all your campaigns, now it’s time to set your goals to measure the ROI or the Success of your PPC Campaigns. These are some of the most common metrics tracked by millions of advertisers to measure their PPC Success.

  1. Clicks
  2. Click-Through Rate (CTR)
  3. Quality Score
  4. Cost Per Click (CPC)
  5. Total Conversions
  6. Cost Per Conversion/Acquisition (CPA)
  7. Impression Share (CPM)
  8. Absolute top of the page Ad rank
  9. Total Calls happened / Direction Visits
  10. Lifetime value of the User

If you’re interested in starting PPC Advertising for your Business, please reach out at https://www.radical.co.in/ppc-services-company/. We love to help customers.



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Most agency-client problems stem from the fact that clients are not made aware about the deliverables or results that can be expected. We believe in dealing in a manner that is transparent involving regular and open communication. Our approach is to ensure our team works like an extended arm of your Marketing department. You grow, we grow. Period.

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Google ads should be considered for primarily for the goals of Brand awareness, increasing traffic to a website or if you want to do achieve last minute sales with special deals and offers.

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We charge a fixed retainer fee to manage your campaign. The fee is arrived at by identifying the business objectives for which PPC is being considered.

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Google ads can be expensive if you are doing it wrong. PPC should be considered as an investment – a marketing investment where you would consider the pros and cons of the investment by analysing ‘how it would cost’ and ‘what is the return, I would get on it.’ If you have a campaign that can generate significant returns, then you should consider it.

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Since you also get involved in SEO, email marketing and website maintenance, there may not be enough time to manage PPC campaigns effectively.

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Case Study

Continued optimization of Google Ad campaign for a Car Dealership resulted in jump of 25% ROI within 3 months



Prospects who viewed & clicked on the ad

Click Through Rate


Percentage of people who viewed & clicked on the ad



Number of completed actions that included filling an enquiry form online



Total cost paid for an ad. in relation to acquiring the lead

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