If you’re managing SEO for your Business website, the metrics to be tracked are plenty. You can track Rankings, Traffic, Conversions, Goals, User Behavioural Flow, Bounce Rates etc.,
But to measure the Success of PCC, you have one straightforward metric, that is ROI.
If you’re not satisfied with the ROI you got, you may have to stop the PPC efforts and you can blame the PPC strategists for not getting satisfied results. This is the most common scenario for every business.
But before getting any conclusions to stop PPC Advertising, you can always try PPC Audit Service to recheck your account and all Campaigns and find out the places where you can improve the performance.
Top parameters for PPC Audit Checklist:
Once you’ve reevaluated all your campaigns, now it’s time to set your goals to measure the ROI or the Success of your PPC Campaigns. These are some of the most common metrics tracked by millions of advertisers to measure their PPC Success.
If you’re interested in starting PPC Advertising for your Business, please reach out at https://www.radical.co.in/ppc-services-company/. We love to help customers.