If your website needs more potential clients, then you need to consider Search Engine Optimization services from an established SEO agency. SEO services start with researching words or phrases related to your business that your potential client would search for in Google and using these words in your website as content. But targeting these words or ‘keywords’ as they are known as in SEO parlance, for the sole intent of ranking in Google search does not work any longer. Google has gotten smarter when showing website results and your potential customers also have gotten a lot smarter when it comes to clicking on these results. They look for solutions to their problems and leave websites that don’t do that. If you are looking to include SEO in your Digital Marketing Strategy firstly you will need to reconcile to the fact that any kind of an SEO strategy takes a great deal of patience, an interactive website, content creation, and constant monitoring by some very smart people as your SEO Consultants. Meet them here
A SEO strategy starts with firstly identifying the goals of why SEO is being considered by the client. Mostly SEO is considered for the purpose of ranking of the keywords in Google search and nothing more. For us, that is very short-sighted. Using this strategy will only lead to frictions between the SEO agency and the client. Agencies promise to deliver SEO results within 3 or 6 months (with no scientific backing for this number) and Client in-turn keep their hopes high that once the ranking is achieved, there would be deluge of prospective customers.
When the deluge does not come as promised and what appears is a trickle of unqualified and ‘dummy’ leads – then all hell breaks loose at the SEO progress review meetings. If this sounds familiar and find yourself stuck in a similar situation, read on to find out more about our unique approach that is designed around one important actor in the SEO puzzle – our client’s client!
Our SEO services project discovery starts with a questionnaire to find out more about the client’s goals, products, competitors, selling points of their products etc. Identifying the target audiences (our client’s client) and preparing an in-depth customer persona is an integral part of this process. A persona will help us as an SEO Agency to understand what kind of SEO Content Writing would help in getting the website ranked not only for business terms and also for those that potentially help solve a problem for the reader. Identification of existing back links and identifying potential sources for future link building opportunities are researched.
A Website that does not convert potential customers to qualified leads is one of the major reasons for failure of many SEO companies. Most of the websites are designed to look good, but not to convert. Navigation of the site on mobile devices along with the user experience can be another major reason for Google Search Engine Optimisation ranking problems as Google uses a mobile-first algorithm to rank websites. Identifying potential problems in the website including technical errors that may harm the ranking of the website is also done at this stage. Our analysts ensure that we cover you during this phase – suggesting and implementing the changes on your website as a part our Search Engine Optimization (SEO) Packages.
Finding keywords for ranking is a continuous process and that is one reason why SEO projects usually run as monthly retainer projects. Keywords selection is an effort that needs both the right and left side of the human brain to work in tandem. Being creative in terms of keywords that would bring in customers looking for solutions to problems and being Analytical at the same time to understand if these keywords would bring in the qualified leads to the customer is crucial. Our SEO Specialists will work with software tools to research on keywords that your customers use and optimise your content for better SEO Rankings. As your SEO Service Provider, our work is not complete without Competitor keyword research to identify what is working for them and use that as a part of the overall SEO strategy.
Our ethos for any SEO Campaign from a client perspective has been simple. Firstly, ensure that we build content that includes an area of expertise, written for the audience who is searching for the content. Include keywords that ‘hit’ the topic area and the target audience and ensure the content is published on the website and then make attempts to reach out to audiences who may be interested to read or link to it. Content writing is an art and we believe that artists need to be paid. Compromising on quality because a content writer volunteered to write for less is something we don’t subscribe to and we stand by it. Our SEO content writing stage includes analysing web pages that need content improvements, content ideas related to the business including currently trending topics.
Flawless execution determines the difference between the Best SEO Company and an average one. With the plan in place, our team of SEO consultants and Professional SEO Experts get on the job with timelines drawn up for each of the activities. Checklists are maintained for standard operating procedure-based activities and internal reviews by our internal teams for project specific work. Screengrabs, Data backups are a part of our protocol to prevent data loss and to ensure there is a smooth transition from strategy, planning stages to execution all the while keeping the client in the loop with the status of each of the activities.
Most SEO Agencies send out monthly reports that include the keyword ranking report along with a snapshot of data from Google analytics. As a part of their SEO packages, it more of a customer formality rather than data for analysis and next step planning. As your SEO Agency client reporting and feedback are essential with special emphasis on data that shows what is working and what is not. Monitoring aspects of the project include whether a monthly content plan is followed, and if the website is being updated with new content. Monitoring of the client website for errors, google penalties and any negative publicity that could impact the Organic SEO Ranking is included in our scope of work. Our analysts don’t just rely on tools such as Google search console, Google Analytics and SEMrush but manually check for indicators for potential problems. Checking for websites that link back to yours is very critical to ensure Google penalties. Link quality and context needs to be analysed by experienced hands and report the spammy links that need to be removed. Our monthly website audit checklist has over 50+ parameters that will be reviewed and actioned upon accordingly.
SEO Expert consultancy & project execution from a team that has over 15+ years of experience in the field of Google Search Engine Optimisation. Over time we have learnt and evolved working with many kinds of businesses both big and small to produce successful SEO campaign results.
As a professional SEO company with the best SEO experts, we track every new Google algorithm update, to minimise the risk of websites losing their rankings, which in turn affects traffic and sales. We constantly monitor our SEO digital marketing strategies and activities to sync them with what Google expects from a "SEO-friendly" website. You can focus on your business with the assurance that we have your back.
Building links from low quality websites, hijacking login credentials and holding customers to ransom in the case of cancelled contracts are some of the dark secrets of the SEO industry. Building strong customer trust and meaningful relationships has been the foundation of our existence over the past 2 decades and this is something that is reflected in our SEO services as well
Our SEO Agency team comprises of full-time web designers and web developers are involved in all stages of the SEO project to ensure all the requirements for the launch of a successful SEO campaign are met.
Content marketing is an important activity for ensuring SEO success. Our team will work with you to understand on how your expertise in solving your customers problems can be represented in an easy-to-understand format. These kinds of blogs will get you more ranking and also relevant customers interested in your products or service
Our Google SEO services don't just stop with keyword ranking. We ensure that our SEO services can help you get more traffic and customer enquiries. We help setup simple tools that will enable you to track your SEO project progress and measure the outcomes as time progresses
Hire us – A talented bunch of digital marketers, creative designers, web developers and strategists who push the limits to ensure our client businesses are growing and successful using Digital Marketing.
The fun part of a digital marketing activity is when we create a marketing plan. It is the creative aspect of the planning process. But putting a strategy into execution is a different ball game altogether. Not following through with the marketing plan can result in wasted efforts and missed opportunities. Breaking down our project goals into specific tasks and milestones ensures that we get the work done according to the initial plan.
From our inception in early 2000 till today, every treat every single client as the most important client. We understand that we can save on huge marketing expenses by turning our satisfied clients as our referral partners. We care.
We have some of the best creative minds on our team including Google-certified strategists. If you need a Digital marketing partner who can take complete ownership of the project with speed efficiency and accountability – you are looking at one.
We believe that this is the foundation of any Client-Agency relationship. We trust our clients to be upfront on their expectations and we remain transparent with our deliverable and results.
Customer Success is a part of our culture and being a part since existence. We work towards the success of our client business. The results from a project helps us create new opportunities to build upon for the next one.
We've got answers to all your SEO Questions
Cool. We get you started with a consultation with a team member who would guide you through the process. Ideally, we should get started on your project within about 48hours from the time we sign-off!
We will need a certain number of hours every week or month for reviews on the progress of work. Initially there may be an increased number of meeting requests for understanding products, competition, design or content approvals etc. Our internal project management systems will keep track of all meeting outcomes so that we don’t waste your valuable time.
Our difference lies in the fact that we are not a ‘ranking’ only focussed company. Most agency-client problems stem from the fact that clients are not made aware about the deliverables or results that can be expected. Our approach is to ensure our team works like an extended arm of your Marketing department. You grow, we grow. Period.
YES and NO! Yes, if you want to continue to rank for more relevant business-related keywords to increase traffic and leads to your website & NO if you don’t want to!
There are some specific action items that are included in the SEO responsibilities, which are actually crucial for better SEO Results. Some of them are:
There are many more technical issues that will be listed down, documented and resolved in the first phase of the SEO Process. These technical issues can be very crucial sometimes and may affect the ranking directly and indirectly. Our Web designing team will be dedicating many hours to resolve these issues to keep the site live 24/7 with improved performance.
Search Engines majorly Google and Bing are the places where any user want to search for any products or services. So for every business, these search engines help to get more relevant audiences and potential customers to your business. There’s one more Digital Marketing channel called Paid Advertising to get relevant and right customers to your business and that is completely depending on the budget how much you want to spend. But SEO costs you very less compared to Paid Ads.
It’s proven that SEO works for almost every business in this world if we target the right audience with the right optimization techniques as per your business goals and objectives.
There are a few things that you should be considered before starting your SEO Campaign:
Budget: If you’re managing SEO on your own, then you may have to continuously learn from various free and paid sources to improve your knowledge and implement those ideas on your website. Additional to these, you may have to use paid tools to track your results. If you’re planning to outsource SEO services from a renowned company like Immersive Radical Digimedia, talk to our SEO Experts to get a FREE SEO CONSULTATION.
Competition from Paid Ads: As per current market trends, most of the businesses are opting for Paid Ads to reach the audience faster. The ads are occupying a lot of space in the Search Results. Unless your website has top rankings on search results and gets huge traffic compared to your competitors, there’re less chances that you can get the right customers for your business.
Big competitors in your niche: If you’re a new player in your business niche, then you may have to face very tough competition by the titans, and it can be hard to compete with them. The SEO Strategies, Brand promotions, Content that you produce should be very unique, innovative and be of high quality to outrank your competitors.
Results: As you know, SEO can take a long time to deliver results as per your business goals, especially in highly competitive markets. So you’ve to be patient.
So, to conclude, organic search visibility is always desirable, and it may take some time to achieve your business goals. Contact us for a Free SEO Action Plan to get started today.
Improving ranking on Google would ideally start with a complete SEO audit of your existing website or ecommerce store. Fixing technical issues, and optimizing content on the exiting pages are some quick steps that can boost your rankings. For a more detailed consultation, speak to our friendly team here
SEO for a Cleaning chemicals manufacturer resulted in a increase of < 65% RoI in 12 months
Visits that came from Google search engine
First time website visitors
NEW KEY WORDS RANKED
The number of new keywords for which the website can be found in Google search
Number of completed actions that included filling an enquiry form online