If your website needs more potential clients, then you need to consider Search Engine Optimization. SEO starts with researching words or phrases related to your business that your potential client would search for in Google and using these words in your website as content. But targeting these words or ‘keywords’ as they are known as in SEO parlance, for the sole intent of ranking in Google search does not work any longer. Google has gotten smarter when showing website results and your potential customers also have gotten a lot more smarter when it comes to clicking on these results. They look for solutions to their problems and leave websites that don’t do that. If you are looking to include SEO in your digital marketing strategy firstly you will need to reconcile to the fact that any kind of a SEO strategy takes a great deal of patience, an interactive website, content creation and constant monitoring by some very smart people. Meet them here
A SEO strategy starts with firstly identifying the goals of why SEO is being considered by the client. Mostly SEO is considered for the purpose of ranking of the keywords in Google search and nothing more. For us, that is very short-sighted. Using this strategy will only lead to frictions between the SEO agency and the client. Agencies promise to deliver SEO results within 3 or 6 months (with no scientific backing for this number) and Client in-turn keep their hopes high that once the ranking is achieved, there would be deluge of prospective customers.
When the deluge does not come as promised and what appears is a trickle of unqualified and ‘dummy’ leads – then all hell breaks loose at the SEO progress review meetings. If this sounds familiar and find yourself stuck in a similar situation, read on to find out more about our unique approach that is designed around one important actor in the SEO puzzle – our client’s client!
Our SEO discovery starts with a questionnaire to find out more about the client’s goals, products, competitors, selling points of their products etc. Identifying the target audiences (our client’s client) and preparing an in-depth customer persona is also a part of this process. A persona will help us as an Agency to understand what kind of content would help in getting the website ranked not only for business terms and also for those that potentially help solve a problem for the reader. Identification of existing back links and identifying potential sources for future link building opportunities are researched.
A Website that does not convert potential customers to qualified leads is one of the major reasons for failure of many SEO assignments. Most of the websites are designed to look good, but not to convert. Navigation of the site on mobile devices along with the user experience can be another major reason for SEO ranking problems as Google uses a mobile-first algorithm to rank websites. Identifying potential problems in the website including technical errors that may harm the ranking of the website is also done at this stage. Our analysts ensure that we cover you during this phase – suggesting and implementing the changes on your website.
Finding keywords for ranking is a continuous process and that is one reason why SEO projects usually run as monthly retainer projects. Keywords selection is an effort that needs both the right and left side of the human brain to work in tandem. Being creative in terms of keywords that would bring in customers looking for solutions to problems and being Analytical at the same time to understand if these keywords would bring in the qualified leads to the customer is crucial.
Our ethos for any SEO campaign from a client perspective has been simple. Firstly, ensure that that we build content that include area of expertise, written for the audience who is searching for the content. Include keywords that ‘hit’ the topic area and the target audience and ensure the content is published on the website and then make attempts to reach out to audiences who may be interested to read or link to it. Content writing is an art and we believe that artists need to be paid. Compromising on quality because a content writer volunteered to write for lesser is something we don’t subscribe to and we stand by it.
With the plan in place, our team of experts get on the job with timelines drawn up for each of the activities. Checklists are maintained for standard operating procedure-based activities and internal reviews by our internal teams for project specific work. Screengrabs, Data backups are a part of our protocol to prevent data loss and to ensure there is a smooth transition from strategy, planning stages to execution all the while keeping the client in the loop with the status of each of the activities.
Most SEO agencies send out monthly reports that include the keyword ranking report along with a snapshot of data from Google analytics. For us, client reviews are essential with emphasis on specific analytics on what is working and what is not. Monitoring aspects of the project include whether a monthly content plan is followed, and if the website is being updated with new content. Monitoring of the client website for errors, google penalties and any negative publicity that could impact the SEO ranking is included in our scope of work. Our analysts don’t just rely on tools such as Google search console, Google Analytics and SEMrush but manually check for indicators for potential problems. Checking for website that link back to yours is very critical to ensure Google penalties. Link quality and context needs to be analysed by experience hands and report the spammy links that need to be removed. Our monthly website audit checklist has over 50+ parameters that will be reviewed and actioned upon accordingly.
Hire us – A talented bunch of digital marketers, creative designers, web developers and strategists who push the limits to ensure our client businesses are growing and successful using Digital Marketing.
The fun part of a digital marketing activity is when we create a marketing plan. It is the creative aspect of the planning process. But putting a strategy into execution is a different ball game altogether. Not following through with the marketing plan can result in wasted efforts and missed opportunities. Breaking down our project goals into specific tasks and milestones ensures that we get the work done according to the initial plan.
From our inception in early 2000 till today, every treat every single client as the most important client. We understand that we can save on huge marketing expenses by turning our satisfied clients as our referral partners. We care.
We have some of the best creative minds on our team including Google-certified strategists. If you need a Digital marketing partner who can take complete ownership of the project with speed efficiency and accountability – you are looking at one.
We believe that this is the foundation of any Client-Agency relationship. We trust our clients to be upfront on their expectations and we remain transparent with our deliverable and results.
Customer Success is a part of our culture and being a part since existence. We work towards the success of our client business. The results from a project helps us create new opportunities to build upon for the next one.
We've got answers to all your SEO Questions
Improving ranking on Google would ideally start with a complete SEO audit of your existing website or ecommerce store. Fixing technical issues, and optimizing content on the exiting pages are some quick steps that can boost your rankings. For a more detailed consultation, speak to our friendly team here
If you have a product or service that people need and if these people use Google or Bing to search for your business, then yes SEO will work for your business!
Yes, we do. Our in-house team of website designers and web developers will work in tandem with our SEO consultants to make the required changes that impact the SEO of your website.
YES and NO! Yes, if you want to continue to rank for more relevant business-related keywords to increase traffic and leads to your website & NO if you don’t want to!
Our difference lies in the fact that we are not a ‘ranking’ only focussed company. Most agency-client problems stem from the fact that clients are not made aware about the deliverables or results that can be expected. Our approach is to ensure our team works like an extended arm of your Marketing department. You grow, we grow. Period.
We will need a certain number of hours every week or month for reviews on the progress of work. Initially there may be an increased number of meeting requests for understanding products, competition, design or content approvals etc. Our internal project management systems will keep track of all meeting outcomes so that we don’t waste your valuable time.
Cool. We get you started with a consultation with a team member who would guide you through the process. Ideally, we should get started on your project within about 48hours from the time we sign-off!
SEO for a Cleaning chemicals manufacturer resulted in a increase
Visits that came from Google search engine
First time website visitors
NEW KEY WORDS RANKED
Number of completed actions that included filling an enquiry form online