If you have seen your Competitor’s Ads everywhere, then they might be using Ads Remarketing strategy. This Ads Remarketing strategy is a way to connect with people who previously interacted with your website or mobile app. This Remarketing allows you to show your ads to these audiences who’re browsing through Google or its partner websites for information related to particular products or services. These kinds of ads help you to reach those people to increase your brand awareness or remind those audiences to make a purchase on your website.
Remarketing with Google Text and Display Ads:
Standard remarketing: This strategy is useful if you want to retarget your Website or App past visitors. The Ads format is Standard and Dynamic Display Ads.
Dynamic remarketing: This strategy is the most used for e-commerce sites and takes your brand reach to the next level by boosting your audience’s reach instantly to the products or services that people viewed on your website or app
Remarketing lists for search ads: This strategy is useful when you want to show the Search Ads to the people who are most likely to be affinity audiences. You can show ads to your past visitors of the website if they do any follow-up searches.
Video remarketing: This strategy is most useful for B2B sites, Product or Service based businesses. You can show your ads to the people who have interacted with your videos or YouTube channel.
Customer list remarketing: If you want to ads to a specific audience and you have data ready with you. With Customer matching, you can upload lists of contact information that your customers have given to you on your website or App. Ads will appear only to these people if they sign in to that email on to Google and Partner sites.
If you have any doubts about Ads Remarketing, please do schedule a call with our PPC Experts to help you in creating, managing and monitoring your campaigns successfully. For improvements, get a FREE PPC AUDIT REPORT from Immersive Radical Digimedia.