Frequently asked questions

Why is my cost-per-click increasing?

Why is my cost-per-click increasing?

Cost per click changes may depend on a lot of situations such as entry of new competitors who also start competing ads, dip in the average position of your ads, a website or landing page has does not do much to retain visitors causing ‘high bounce rate’ or you may have enabled a enhanced CPC bidding strategy may lead to an increase in your cost-per-click.

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