Just like a PPC search campaign, for Google Remarketing Ads also you are only paying when someone actually clicks on the ad. Even If they do not click on the ad, you still are able to give a visual reminder about your brand to that potential customer. The targeted visitors list automatically created by Google for easy remarketing.
Types of Remarketing Ads:
Remarketing lets you use Text ads, Display / Image Ads, and Video ads to remind the previous visitors of your website or landing pages about your brand, services and products. Let’s look at some examples.
Text Ads – These are nice simple ads and are very easy to create. The visibility is very high and the impression rate is also very good compared to normal Search Ads. But the clicks rate is very low compared to Search and Display campaigns especially for B2B Industry campaigns.
Image / Display Ads – The Display ads stand out more than text ads and have some visual appeal with your brand colors and making these imperative to your remarketing ads. These are offered in multiple sizes and available for multiple placements dynamically. The clicks rate is good compared to the Text Ads.
The price is always dependent on the type of ads you’re creating. For example, if your campaigns targeted multiple placements including Gmail, YouTube, Websites and Mobile apps, the cost per click is very low compared to standard display ads.
On average, if your Google PPC search ad could have an average cost per click of $2-$3, a remarketing ad has an average cost of $0.25 – $0.50. These numbers are averagely calculated for B2C & eCommerce sites. The actual CPC may vary because of placement and the type of Industry you’re targeting.
