Frequently asked questions

What are the most important PPC KPIs?

What are the most important PPC KPIs

Key Performance Indicators, or KPIs, play a fundamental role in tracking the PPC Ads performance and let you know how well something is or isn’t working. However, there is not a definitive list of PPC KPIs every business should track. Most of the PPC Metrics depend on your Business / Marketing goals.

So before you start tracking any specific metrics, first you need to set clear goals during your campaign planning phase. After that choose the right PPC metrics that match your business goals. Then only you’ll be able to get satisfactory campaign results and increase your ROI.

Here are the 10 most important PPC KPIs to track:

  1. Clicks
  2. Click Through Rate (CTR)
  3. Cost per Click
  4. Quality Score
  5. Total Conversions
  6. Cost Per Conversion (CPA)
  7. Impression Share(CPM) Compared to competitors
  8. Absolute Top of the Page Percentage
  9. Quality Score

Some of the KPIs are inclusive. It’s likely that the performance on one indicator is the best, the same happens with other KPIs also and vice versa. For example, if the quality score is not good, you can’t expect greater impression share and clicks, that will definitely influence the Conversions also.

Improving the Ads CTR can positively impact Quality Score, and improving Quality Score for all the keywords may impact cost per click and cost per conversion. When setting your PPC campaigns, you need to set realistic goals for your business and choose the KPIs that will help you achieve these goals. You should not be tracking some metrics just because they have big numbers…

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