There are basically two types of Search Engine optimization. They are Local SEO and Global SEO. Every business owner must know the difference between the two types before they start the online marketing strategy.
In simple terms, Local SEO means optimizing your website/blogs to reach the maximum audience in your targeted geographical area. Your business targeted keywords or phrases might include location name specifically. For ex: CAD training center in Bangalore. This kind of keyword optimization will help you to get the most potential customers who are looking for your services in your geographical area and most likely to convert. The advantage of Local SEO helps you to rank better in google even if you’re a small business. The location-specific phrases keywords will bring you, valued customers because your business physical location is where your customers search. As your goods or services are limited to specific regions, you may not be seen by a global audience. Optimizing your local business listings and Google My Business profile draw more customers for your business.
Global SEO or International SEO is targeted to attract potential customers to your business from all over the world. As the targeted audience is international, your website may need multiple pages targeted or have translation options to satisfy all countries’ audiences. This Global SEO strategy has the obvious benefits of huge potential sales if your business is able to service customers who are located in any of your targeted countries. Your business may have to face fierce challenges in terms of competition. Global SEO always focuses on large scale generic keywords, with which any localization efforts were made, those will not help your website to get top rankings globally. Even though you might get higher traffic, the number of potential customers will be low. There should be a detailed plan and strategy created and discussed before you opt for international SEO.
If you have a business and are not able to decide which strategy you want to follow, contact Immersive Radical Digimedia which is best known for its Local and Global Search Engine Optimization Services. Get a Free Consultation with our SEO expert today.
