Frequently asked questions

What is On-Page & Off-Page SEO?

What is On-Page & Off-Page SEO

Search Engine Optimization strategy can be divided into two different categories called On-page SEO and Off-page SEO. Both strategies are very crucial for the success of your website SEO campaign.

What is On-Page SEO?

On-page SEO (also known as “on-site” SEO) is optimizing important aspects of your website that improves the visibility and gives better rankings on major search engines like Google, Bing, Ask and DuckDuckGo, etc. Having complete control on all technical and content aspects of the website helps us to optimize the website whenever we need. Important factors influencing On-Page SEO includes:

  • Title Tags
  • Header Tags
  • Content Keywords Optimization
  • URL Structure
  • Page Speed
  • Image Optimization and Alt Tags
  • Internal Linking and
  • Social Tags etc.,

But before you start the website on-page optimization, We have a complete On-Page SEO Checklist download here .

What is Off-Page SEO?

Off-page SEO‘s primary duty is to increase the authority of your website/domain by getting maximum and relevant backlinks from other authoritative domains. There’s a score called “Domain Authority” provided by MOZ.COM that calculates how authoritative your website is compared to other sites. Check your current Domain Authority score here.

Here are the top factors that improve your Domain Authority:

  • Content on your website should be unique and very informative so that people from other websites/blogs will link back to your site.
  • Informative content always generates maximum Social media shares that ultimately generate good backlinks from various social channels.
  • If you’re aware of your business niche influencers, then reach out to them with an incentive to mention your website or Brand in their social media posts or blogs.
  • If you’re good at generating information and educational content, reach out to websites for Guest blogging opportunities with links tracking back to your website with relevant anchor text.

Being 20 years in the Digital Marketing Industry, Immersive Radical Digimedia is best known for its Search Engine Optimization Services. Contact our SEO expert today, to get a Free SEO Consultation.



How helpful was this?

Do you have any feedback or suggestions to improve this ?

Share This