Frequently asked questions

How Long Does PPC Take to Work?

How-Long-Does-PPC-Take-to-Work

SEO may take months and Years to show you results. Social Media may improve your brand visibility over a period of time if you get relevant engagements and followers on your social posts. But these long-term digital marketing strategies such as organic SEO and social media marketing, take most of your marketing budget and you may not get sales and leads from day one.

Whereas PPC Advertising holds out the promise of fast and desired results within a few days or weeks. PPC Ads is a quick way to increase your brand visibility, to increase website traffic and get quality leads and online sales. However, there’s huge competition across all industries and every business is going for advertising to get instant sales. So every PPC campaign does need to be carefully Created, Altered and Monitored for several months for its full potential to be realised.

Most of our customers who’re into B2C Products Sales and Services see some results almost immediately from PPC. But for optimal results every business may have to continue the PPC Ads for at least 6 to 9 months. The optimal results we mean are getting

  1. Clicks at less CPC rates compared to Industry Average
  2. More conversions for same budget
  3. Targeting better audiences
  4. Better Quality Score
  5. and the most important…..the Ad Rank / the Absolute Top of the Page Ads Percentage

However, the above metrics might be important only for limited businesses. Some may advertise only for Brand Awareness and some businesses promote only their services in Videos.

So give your PPC campaigns at least 6 months time before diving into their performance and results. We recommend you to invest more time in researching and optimizing the existing campaigns, competitors analysis, Ad groups and Ads segmentation based on Marketing Funnels etc., these activities may give accurate and effective data that will really improve your campaigns performance.

If you’re interested in starting PPC Advertising for your Business, please reach out at https://www.radical.co.in/ppc-services-company/. We love to help customers.

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