There are many ways – to start with, determine if your target audience uses the internet to search for your products and services by using a tool such as https://neilpatel.com/ubersuggest/ Look up your competitors using a tools like https://www.similarweb.com/ or www.alexa.com/siteinfo to find out if they are active using digital marketing. Or you can simply fill up a request for a free Digital marketing action plan and we can give you a complete overview of why and how you can use search engine marketing