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Benefits of Digital Marketing for your business

October 26, 2019

Sunil Nagaraj

Have you ever thought about of online branding or online reputation of your business? How can people find your products or services even though they don’t know about your business? How you can get the maximum no. of customer for your business. There was a time when companies used to do their business by direct marketing, yellow pages, radio advertisements etc. After that print media, TV is the best medium for business promotion. But nowadays business modes have been changed. Internet marketing or online marketing, online advertising, SEO have become the important tools for business promotions. Hotel industry, Travel industry, Real Estate Industry, Insurance industry, Software industry, entertainment industry etc. are using internet marketing for their business promotion. Internet marketing has several benefits over traditional business marketing. Some of the major benefits of internet marketing are;

More market coverage

In internet marketing you can target your customer from local area to the all over the world. You can reach millions of the prospective customers through internet marketing. In internet marketing all over the globe is your market place. Reaching a larger audience will get you more chances of getting new customers for your business.

Cost Effective

Internet marketing is more cost effective as compared to TV, radio, print media advertising. Even you can use internet marketing for your business without spending a single rupee. This is possible by submitting the videos of your business in videos sites, by writing the articles about your business, social media marketing etc. We can say that internet marketing is the cheapest medium for business promotion.

Customer Tracking

One of the benefits of the internet marketing is customer tracking. You can track the customer very easily; you can know about their buying behaviours and no. of times customer visited your site or spend time on your site. Moreover, you can do the CRM activities in internet marketing. You can take the feedback and opinion of the customers. All of this will help you in improving your products and services.

Long Lasting

Impact of internet marketing is long lasting as compared to other marketing campaign. For example, if you take the service of search engine optimization, you will be in top for your keywords in search engines. And at least for 4-5 months you will remain in top page for your keywords. Suppose if you have submitted the article, videos related to your products or services, it will remain there for long period of time or as long as those sites are available on internet. So people can read or find the information from videos, articles for a long period of time.

Market Segmentation

Internet marketing helps you in expanding your business worldwide. You can do your marketing campaign in a specific country, region, territory, age group wise etc. For example, in pay per click campaign you can select your campaign country, city etc. We can say internet marketing helps you in market segmentation of your business. This will help you in analyzing your business needs on the basis of the market trend, mode of advertising for your business. You can change your product marketing, advertising according to market segmentation. Further we can say that internet marketing helps you in doing the market research for your business.

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