December 4, 2020
Companies evolve and often, to stay competitive, they must evolve their brand and branding. Especially when you are making a change to your company’s marketing position, philosophy, vision & values, a great rebranding strategy for your company is very important.
Rebranding a business or Company Rebranding has its own risks and advantages. But, a well thought, researched & planned rebranding campaign shall always give good gains.
Rebranding a company involves developing a new business name, new business logo, and marketing materials to create a new brand identity. Here, we offer a comprehensive guide to rebranding your business once you have a new business name and newly designed business logo ready.
The Business Rebranding Guide covers the areas of:
You don’t have to create a new business page for rebranding on all Social Media Channels. Instead, you can update your existing business page with the new business details as shown below. Updating your existing business details with new business details helps in retaining the existing follower base and also can save you from a lot of work such as brand reach, awareness, trust-building & more.
Whether you’re changing your business name, and other contact information, or simply rebranding, here’s a simple guide on how to rebrand your Facebook business page without having to create a whole new page.
Note: You’ll need to be an admin of the business page to change the Business details.
Note: To change the username, enter a username that follows the username guidelines and it would show a green tick if the username is available, and click ‘Create Username’.
Since you’re rebranding, don’t forget to switch out profile images and cover photos or cover video to let your customers informed.
Rebranding on Instagram is a bit challenging, but if the approach is strategic and goal oriented, you can see great results in the form of more reach and engagement for your business. Here are some useful tips you can consider while rebranding your business on Instagram:
Note: Your Instagram account should be a professional account.
Step 1: On Instagram -> tap ‘Edit Profile’
Step 2: Edit the following:
Note: You also have the option to display or hide your business category and contact information on your profile.
If you would like to display/hide Business category & Contact information,
Here is a list of Google Local business categories that you can select from that you can list your business under.
If you are looking only to change the type of content on your channel and the channel was inactive for many months, it could be easier to rebrand and keep the channel. If the channel still gets lots of views and has a subscriber base it maybe best to start a new separate channel. If you have an established channel, then you might consider informing all your subscribers, changing the logos and cover photos of the channel.
Sign in to YouTube Studio.
Step 1: From the left-hand menu, select Customization and then Basic info.
Step 2: To update channel name & description:
Step 3: To add website & other social channel links,
Step 4: To Add Contact info,
Step 5: Finally, click ‘Publish’.
Note: You can only change your channel name three times every 90 days.
If you’re new to the business niche, then it’s easy, but rebranding an established business is not so easy. You might have to think and work on website re-design, your New products and services, logos, other business directory listings may all need to change at once.
If you want to optimize the Google My Business Listing, you’ll certainly want to look at the following items to see if they will still be accurate after the change.
Your existing Google My Business(GMB) listing has to be updated with the new information. You must change your GMB Business name, address and phone number.
Below are the steps to edit your existing GMB listing.
Step 1: Sign in to Google My Business and click on ‘My Business’.
Step 2: If you have multiple locations, open the location you’d like to manage.
Step 3: From the menu, click Info.
Step 4: Update the business name, phone number, business description, services, products, service areas as necessary.
Step 5: To change business address, click the address field Location.
Once all the details are updated & published, Google will review your edits for quality before they’re published.
Always use a Local Phone number on your Business Listing. Google has very strict and specific guidelines on updating Phone numbers.
If you have acquired new business locations, then you will want to overtake GMB listing of the newly acquired business for rebranding. Below are the steps to overtake another business listing on GMB:
If a Business Profile on Google has already been verified and you’re authorized to manage the profile, you can request ownership from the current profile owner. If you try to access a claimed multi-location profile, you can also verify as a site manager.
To find the Business Profile that you want to request ownership of, use either of these methods:
Go to business.google.com/add and Enter the name of the business, then choose the relevant listing from the search results.
You’ll get a message that says someone else verified the profile. If you’re authorised to manage the profile, you can request ownership from the current profile owner.
Click Request access and fill in the form.
Fill out the form and click Submit.
Now, The current profile owner will get an email that asks them to contact you and you’ll get a confirmation email.
After you request ownership, the current profile owner will have three to seven days to respond. To check the status of your request, sign in to Google My Business or click the link in your confirmation email.
If your request is approved: You’ll be notified by email and can manage the Business Profile in Google My Business.
If your request is denied: You’ll be notified by email, and you can still suggest an edit to the profile. Also, you might be able to appeal the denied request.
If you don’t hear back: If you don’t get a response after 3-7 days, you might have the option to claim the profile yourself. Sign in to Google My Business, and look for a “Claim” or “Verify” button on your dashboard.
If you don’t get an option to claim the profile, that means you can’t transfer the profile.
Download Your Comprehensive Business Rebranding checklist for you to a successful rebranding of your business on top social media platforms and also on Google my Business.
I hope you enjoyed this topic on what to do in the event of a rebranding project of your social media profiles and Google Map listing. I would like to hear your comments in the section below, happy marketing!
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