What is No-Shave November?
No-Shave November is dedicated to the cause of creating awareness about Cancer and is a time when Men are encouraged to grow facial hair and stop taking hair-cuts for the entire month of November.
Campaign Objective was to increase branding for the Salon in Bangalore using the contest route. Participants were encouraged to share selfies with their beards. Selected participants were adjudged as winners on a weekly basis with the winner going on to participate in the Grand Finals that were to be announced at the end of the month. Weekly winners were given T-shirts as prizes and the grand prize winner at the end of the month was given a 2000/- rupee gift voucher from a clothing brand.
The results were impressive having a wide reach of 40K+ people and 166 people participating in the contest from Bangalore at a Nominal expenditure of 5K. There were 58 Valid Participants from which Top 10 contestants were selected and out of them, One turned out to be a winner. The Salon was happy with the outcome and are willing to conduct more such contests and other Social Media Campaigns with Radical Team.