Lead Magnet strategy used to ensure visitors can engage with the website by providing for a ‘Calculator’ – Calculate / Sizing a Resistor’ that would ultimately provide the prospective customer to submit the end-result as a ‘Request for a Quote’ enquiry form. With the help of the Resistor calculator, we had 175 New Website visitors in a month who were using the calculator
RESULTS – With Goal Tracking – we now know the actions websites visitors are taking towards final lead generation
CAMPAIGN RESULTS – A Sample Enquiry
Braking Resistor Calculator was a lead generation tool developed to provide engineers with suggested Resistor values, they could use for their circuits based on the input values.
Client has been a market leader for their products over the past decade. However, with the changing economic / market situations both local & globally – it was time to re-think marketing activities both offline and online. Primary goal was to reach relevant audiences using online media. The brief was to increase brand visibility amongst their target audience and also explore lead generation using Digital marketing strategies.
First step was to revamp their website to ensure it conveyed the message deserving of the brand. Since the products manufactured were sometimes specific to customer requirements; a detailed product navigation feature was built with the provision to request for quote similar to a shopping cart.
Lead Magnet strategy used to ensure visitors can engage with the website by providing for a ‘Calculator’ – Calculate / Sizing a Resistor’ that would ultimately provide the prospective customer to submit the end-result as a ‘Request for a Quote’ enquiry form.
Overall results were encouraging to enable further progress with suggestions and ideas exchanged between the client and team IRDM.
