Case Study: Digital Marketing for a Yoga Centre in Bangalore

A successful digital marketing campaign that got over 250 ticket sales for yoga workshop

Industry: Yoga
Services Provided: Content, SMM, SEO


Visual media was chosen as the medium of choice in order to reach out to prospective attendees. A Video invite was recorded and posted on the landing page with a registration form for the event. Online payment was facilitated using a event registration website, wherein audience were directed to register on the landing page and then forwarded to a payment gateway link. The team ran campaigns across Facebook, Instagram, Gmail Ads, Display & Search advertising on Google. Prospective corporate companies were approached using LinkedIn to promote the event and build awareness.

  • Using Google Ads, our team researched keywords relevant to driving traffic and also based on the searcher intent. Campaign gave us about 104 conversions with a conversion rate of 53.89% and a cost of 34.09 rupees per conversion.
  • Display Ads placed on related and relevant sites and platform exceptionally well with 255 leads, 44.89% conversion rate and 13.51 rupees cost per lead.

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