Visual media was chosen as the medium of choice in order to reach out to prospective attendees. A Video invite was recorded and posted on the landing page with a registration form for the event. Online payment was facilitated using a event registration website, wherein audience were directed to register on the landing page and then forwarded to a payment gateway link. The team ran campaigns across Facebook, Instagram, Gmail Ads, Display & Search advertising on Google. Prospective corporate companies were approached using LinkedIn to promote the event and build awareness.
To generate maximum publicity for a Yoga Workshop planned within the next 2 weeks. A goal to sell 200+ event ticket sales through digital marketing channels was given to us within the stipulated time
With the brief coming 15 days before the event we had little time to plan and execute our process to reach 250 plus ticket sales target along with a limited digital campaign spend budget.
AMOUNT SPEND APPROX