Bangalore Schools Education Initiatives (BSEI) is a Facebook community, whose primary objective is to inform, connect, and empower parents, teachers, educators, and anyone who fits into the educational ecosystem in Bangalore.
They wanted to conduct India’s first Parent-led Virtual Expo that brings parents, students, and educational institutions under one virtual umbrella, which helps parents find the right schools for their children, get admission consultations, meet other parents, schools, and education service providers under one virtual roof. It also provided networking opportunities for Education business providers and top Educational institutions of Bangalore.
Immersive Radical Digmedia (IRDM) has been at the forefront of this digital campaign promoting the expo on social media platforms such as Facebook, Instagram, & Youtube, and also Email marketing for lead generation.
It was India’s first Parent-led Virtual Expo held for 3 days, 24 hrs round the clock. In spite of being a virtual expo, due to pandemic & lockdown situations & schools being closed with no notice of when it will be reopened, drawing the attention of Parents to attend an education expo held on an online platform that parents were not familiar with was challenging.
A landing page was designed outlining the information about the expo and what visitors & exhibitors can expect in the expo with forms for visitor & exhibitor registrations. All the leads registered were nurtured through email campaigns that gave the inside story of the expo.
AMOUNT SPEND APPROX
We were truly impressed! Ther social media marketing work was excellent too. All the deliverables reached us on time. The marketing produced definitive and solid results. Everything was organized to perfection and delivered very systematically. The team was always on hand to support us in case of emergencies and Sunil personally saw the project through. His leadership really keeps the team on track and inspires them to give their best. I cannot wait to work with Sunil on the next expo and of course, on other projects!