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Case Study: Bangalore Schools Education Initiatives (BSEI)

Bangalore Schools Education Initiatives (BSEI) is a Facebook community, whose primary objective is to inform, connect, and empower parents, teachers, educators, and anyone who fits into the educational ecosystem in Bangalore.

Industry: Education
Services Provided: Content, Youtube Ads, Facebook & Instagram Ads

Overview

Bangalore Schools Education Initiatives (BSEI) is a Facebook community, whose primary objective is to inform, connect, and empower parents, teachers, educators, and anyone who fits into the educational ecosystem in Bangalore.

They wanted to conduct India’s first Parent-led Virtual Expo that brings parents, students, and educational institutions under one virtual umbrella, which helps parents find the right schools for their children, get admission consultations, meet other parents, schools, and education service providers under one virtual roof. It also provided networking opportunities for Education business providers and top Educational institutions of Bangalore.

Immersive Radical Digmedia (IRDM) has been at the forefront of this digital campaign promoting the expo on social media platforms such as Facebook, Instagram, & Youtube, and also Email marketing for lead generation. 

Social Media Marketing

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