Why your company should go for Search Engine Optimization (SEO)?

by Admin 19. August 2010 21:00

If you are planning to promote your products or services in online marketing, there are two most popular way to do this, and these are SEO & PPC. In our previous post we have given brief detail of PPC and why you should go for PPC Campaign?  In this post we will discuss about the SEO, why you have to choose SEO Services for online marketing of your business, what are the benefits of SEO in internet marketing? 

First try to understand what SEO is and what it does? SEO is known as Search Engine Optimization and it is process of making your website in top pages of search engine results when someone searches for product or services related to your business. Means your customers can easily find you in search engines, which results in more leads, more traffic, more query, brand building and online presence of your business in internet.

So in online marketing or internet marketing Search Engine Optimization (SEO) plays a major role in bringing the more customers to your website. Take a look on some studies and researches why SEO is important for your online business?

•    Search Engines are the biggest source of collecting the information in internet and trustable too. Never fail in giving the right information.
•    More than 8 out of 10 internet users use the search engine to find the products, information, services etc.
•    More than 500 million people use the search engines each and every day in order to locate the products, services internationally and locally.
•    If your website is on 1st page, then conversion of traffic to sales is more. Very few people will look beyond page 2 of the search results returned.

With the help of SEO you can increase the total revenue of your company. The main benefits of SEO in your business are

Benefits of SEO
•    The biggest benefit of SEO is that it helps you to gain online presence for your business.
•    SEO helps you in cost effective customer acquisition, SEO can be really helpful in diverting traffic from the search engines to your website.
•    Other benefits of SEO include increasing your business benefits, sales and investment returns.
•    Brand Visibility, your products or service brand gets an online recognition if it comes up in the top positions of first page listed by search engines.
•    Recent surveys and studies have shown that nowadays more and more people take the help of search engines when they are interested to know or purchase a product or service.

If your website gets SEO enabled then chances of a customer tracking you down for the business or service you provide are higher. Moreover once you will do SEO for your website it will remain in top positions or top pages for a longer period of time. So we can say SEO is economical and high result oriented.

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General | SEO & SEM

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