Your customers and prospects use social media tools such as Facebook to be entertained or to stay connected to their friends and family. In the changing business environment where you are faced with stiff competition and reducing customer loyalties – it is important for you as a business owner to reach out to your customers on this platform.
Content that you share on your social channels can be educative, entertaining, informative or a combination of all. Since your customers don’t want to be sold to, you would need to gain their continued trust and confidence by sharing your expertise in your field of work. Content – in the form of pictures, videos, or blogs take a lot of time and expertise to build, which may be overwhelming for a business owner. By associating with Immersive Radical Digimedia, you can be rest assured of a team of experts working on a strategy that is designed to connect with your target customer on a social media platform relevant to your business and trade.
In order for social media campaigns to work, firstly understanding your target customer and creating a persona (ideal customer profile) is one of the most important steps. Every marketing activity needs to have certain goals and objectives and social media is no different. With the goals identified and with your ideal customer profile data, our team of social media experts would then identify the social media platform and the type of content that would relate to your prospects.
Content in the form of images, videos, blogs or eBooks are created by our team along with a calendar with dates on which the content would be shared on the social media platforms. Monthly reports and metrics are generated for your review and feedback is incorporated as we proceed.
Social media requires a great deal of time and dedicated effort. Since the initial goal is to reach out to your prospects, our team of social media marketing experts work like an extended arm of your marketing department by identifying sources to share content about your products or business. With thorough research and information, we reach out to relevant prospects posting questions or answering questions on your behalf. Doing the heavy-lifting for you, we will then turn over prospective leads over to your internal marketing team for further follow-up.
A social media content calendar can be as simple as an excel sheet with dates and the social media content that would be published on all or specific social media platforms. The calendar helps to plan and schedule social media content in advance based on the goals and objectives of your digital marketing campaign. With the constant flow of ideas, new content it can be quite daunting to manage your social media content on a daily basis. Our social media team will work closely with you to plan and execute social media campaigns flawlessly with a content schedule every month.
Creating content and sharing it on your social media profile may not sound very difficult. But when you take into account promotion and advertising this content, then the task just got a lot tougher. Our teams are skilled at strategizing a paid social media promotion campaign to not only reach out to your prospects but also measure the impact of these campaigns on your business.
Writing relevant blogs with topics that matter to your prospective audience is an important part of social media marketing. Identifying content topics is a difficult task, but with the help of some manual research and analytical tools, our teams will identify important questions relevant to your business that your audience will want answers for. Blogs are a great way to become personal and start a communication with your audience. Promoting blogs on social media like Twitter, Medium.com and Facebook will ensure it reaches your intended audience.
A social media campaign has goals and business objectives. It is important to measure the value of the campaign plan in terms of showing what has been accomplished. Our team provides a report at the end of each month with a summary of what is working and needs to be continued and what activity needs course correction.
With the right kind of strategy, content and audience targeting, social media campaigns can be very effective and can create a positive impact online for your business. Asking your existing customers to share their reviews and feedback on social media is on the many strategies that can help you build a brand online.
With the right kind of digital marketing agency backing, your business can use social media marketing campaigns to grow your brand and business. Here are some of the reasons why you think you should choose Immersive Radical Digimedia as your social media agency of choice!
Persona’s or customer profiles are time-consuming to create but are indispensable when it comes to planning a campaign strategy and that’s something, we as an agency believe in and do it all the time. Most agencies fail to do this and start with assumptions that lead to ineffective and sometimes disastrous social media campaigns.
Our Social media campaigns consist of activities that are initiated with Specific intent, can be Measured, reasonable and Attainable, Relevant to your business and Timebound with deadlines. SMART goals anyone!
With the huge amount of content that resides on the Internet, why should your customers be interested in engaging with you on social media. If you are an expert in your field, then this expertise needs to be converted into interesting content that your prospects will find interesting. Our content creators work with your in-house experts to deliver the right content required to make your social media campaigns successful.
Content creation is the first step towards building engagement with your customers on social media. However real engagement is replying to their queries in real quick time. Video content has the tendency to drive more engagement than any other content medium. Posting video demos or customer testimonial videos is a sure shot way to build engagement and trust amongst your target audience.
Online Communities are groups of people who are connected to your brand. Building a community from scratch is tough and requires tremendous amount of time and patience. Connecting with influencers to talk about your product can be expensive at times, but is worth every rupee if it can reach the audiences who follow that influencer. Joining community groups in Facebook and LinkedIn or creating your own group to connect with your audiences is another strategy that can go a long way to build an engaged audience community.
Specifically, Facebook Retargeting is valuable for marketers who want to target visitors who visited your website but did not complete their purchase on your website. If you have a database of mobile numbers or email ids of your customers, this data can be uploaded to Facebook to run specific campaigns to target them with offers or to entice them to read your latest blog. consider retargeting as a very important tool when it comes to high performing social media campaigns.
Identify the social media channel where your ideal customer spends most of his or her time. Based on where your content strikes a chord with your fans is where you should be spending your initial ad budgets
Creating a compelling ad along with a relevant message is one of keys to a successful social media campaign. Using advanced tactics such as creating different ads for different prospecting audiences and retargeting audiences is recommended
Most ad campaigns fail because they redirect the prospect to the website that does not provide relevant page that can convert the prospect to a lead. Landing pages are campaign specific webpage that contain the same advertising messages or offers and are focused to drive the prospect to enquire or drop in his contact information.
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Advertising on social media is recommended as it enables you to quickly reach thousands of people who have shown an interest in your product or service allowing you to grow your following, build awareness and generate sales at a very low cost
Experience of handling social media campaigns is one of the primary reasons to hire an agency. The requirement to stay up-to-date on current changes and the intricacies of social media is something you as a business owner may find challenging
Yes. Using Social Media to promote your business definetly works. You can reach out to end customers, build customer relations and promote special deals and offers to potential new clients.
Firstly we get started by sending you a digital marketing questionnaire, after which we initiate a project kick-off meeting to go through the contents of the questionnaire. We encourage clients to conduct a walk-through of their products along with
We offer a range of social media management services with prices starting from Rs.40,000 onwards.
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Prospects who viewed & clicked on the ad
Percentage of people who viewed & clicked on the ad
Number of completed actions that included filling an enquiry form online
Cost Per Lead
Total cost paid for an ad. in relation to acquiring the lead