What is PPC?

PPC or Pay-per-click advertising is a form of digital marketing campaign where advertisers pay a fee every time an ad is clicked. These ads show up in the first 3-positions of search results on Google or Bing. Using PPC, you can buy visits to your website whenever a keyword related to your business used on Google search.

There are many benefits of using PPC to promote your business online. One of it being the ability to show your business on the first page of the search engine, without having to wait for months or years to rank your website in the search results organically. Talk to us today to find out how you can use PPC ads to generate more leads for your business.

Text Search Ads

This is the most popular form of paid advertising on Google. When people search for something that they want in the search engine – your ad can show up at the top or in the first page as sponsored results. Very effective – if you want to generate immediate awareness about a product or service or want to target your competitor customers, search texts can do just that. Text ads can contain information about your business such as phone number, location or additional links to your website

Display Ads on Google Display Network

Display Ads can reach more than 90% of the audience who may be using the Internet at any point in time. This campaign allows your ad to be shown on various websites, mobile app, video channels related to your business or your target audience across the Internet. If can be effectively used both for local businesses such as gyms, salons & restaurants as well as B2B companies who want country-wide or international reach.

Shopping Ads or Product Display Ads

If you have a product to showcase or want to drive footfalls to your local store, shopping ads are an amazing way to get your product image to show up next to the search results of Google. By featuring product information such as a photo, price, title and store name directly in the ad; shoppers can make a better buying decision.

Gmail Ads

A majority of people spend their working hours on email. What better way to target your existing customers or identify potential new leads by showing ads in their gmail inboxes. The ads show up like regular mails and when clicked on, they open to a typical email. Ads can be targeted based on keywords, location, age, gender or a specific group of users who may be in the market looking for product similar to what you have on offer.

YouTube and Video Ads

Video content is what is trending today. According to statistics, there are more than 1 billion people watching about 6 billion hours of YouTube video. If you have video content to promote, then you can advertise your video on YouTube and other video channels on Google display network. Video ads can play before during or after the videos that are relevant to the interest of your audience.

Remarketing Ads

Remarketing ads works by showing relevant ads to people who have earlier visited your website or interacted with your mobile app. If you want to keep you brand prominently visible or if you need visitors to come back to make to make purchases – remarketing is the answer. Remarketing can work wonders while marketing B2B product or services by using a combination of social media advertising to people who fit job profiles or working in specific companies and further remarket to those audiences using Google remarketing ads.

Our Secret Sause for PPC Success

Research

Using a combination of digital marketing tools and manually reviewing your competitors can help in revealing the keywords being targeted along with the samples of the ads run by them. Our team work with you during this stage to identify competitors, prospective customer needs and keywords that both relevant and guarantee a high conversion rate.

  • Establish Goals for using PPC
  • Develop Customer persona
  • Research paid search competitors
  • Review keywords they are bidding on
  • Discover examples of their ads
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Campaign Setup

Launching an effective PPC campaign is both an art and science. We use the information gathered during the research stage & structure ad campaigns to ensure your ads show up for relevant searches and at the same time stay within the defined ad budgets.

  • Set Budget & Bids.
  • Ensure Analytics is linked, goal conversions setup
  • Write killer ads.
  • Landing page quality score checklist.
  • Plan & execute remarketing lists.
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Performance Review

We continuously monitor & optimize your campaign implementing the feedback to pull you ahead of competition. Tracking quality score of the ads is an important phase of any PPC project where we analyse low quality score of keywords and identify means to improve scores.

  • Quality Score of Keywords.
  • Analyse Impression share & Click-through rate
  • Restrict negative keywords.
  • Analyse conversion tracking to measure keyword performance.
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Optimize

continuous monitoring and optimization of the PPC campaign to ensure you reach your advertising goals. We run regular checks against your campaigns to ensure your ads are profitable and driving business for you.

  • Find and fix negative keywords & search terms.
  • Long-tail keyword optimization
  • Geolocation targeting checks and fixes.
  • Ad text optimization.
  • Landing page optimization.
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Analysis & Reporting

Measuring which campaigns have worked and which have not – requires that you pull out certain reports that assist in this auditing exercise. We analyse cost-per-click, top performing keywords & ads that are driving maximum conversions, non-performing keywords, high bounce rate or low conversion rates.

  • Ad campaign Results with clicks, conversion & spend.
  • Performance reports of ad impressions and cost per click
  • Average position of the Ads.
  • Call Tracking for direct calls received via Ads.
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Frequently Asked Questions

We've got answers to all your PPC Questions

Most agency-client problems stem from the fact that clients are not made aware about the deliverables or results that can be expected. We believe in dealing in a manner that is transparent involving regular and open communication. Our approach is to ensure our team works like an extended arm of your Marketing department. You grow, we grow. Period.

Google ads should be considered for primarily for the goals of Brand awareness, increasing traffic to a website or if you want to do achieve last minute sales with special deals and offers.

We charge a fixed retainer fee to manage your campaign. The fee is arrived at by identifying the business objectives for which PPC is being considered.

Google ads can be expensive if you are doing it wrong. PPC should be considered as an investment – a marketing investment where you would consider the pros and cons of the investment by analysing ‘how it would cost’ and ‘what is the return, I would get on it.’ If you have a campaign that can generate significant returns, then you should consider it.

Since you also get involved in SEO, email marketing and website maintenance, there may not be enough time to manage PPC campaigns effectively.

Case Study

Continued optimization of Google Ad campaign for a Car Dealership resulted in jump of 25% ROI within 3 months

Clicks

20.23%

Prospects who viewed & clicked on the ad

Click Through Rate

63.01%

Percentage of people who viewed & clicked on the ad

Conversions

16.51%

Number of completed actions that included filling an enquiry form online

Cost/Conversion

9.64%

Total cost paid for an ad. in relation to acquiring the lead

Have a Project in mind let us discuss!