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Search Engine Optimization popularly refered to as a SEO, is the process of improving the visibility of a web site in search engines. The primary motive of SEO is to drive more traffic or visitors to the web site. There are 2 methods of increasing the number of visitors to a website.
1. Visitors orginating from Organic or Natural search results
2. Traffic generated through Search Engine Marketing (SEM)
If you have recently launched a new site, it normally it takes anywhere between 4 weeks to even 4 months to see your website in search engines. If a website needs to generate web traffic instantaneously, then the most obvious choice would be through advertising on search engines, popularly refered to as Pay-Per-Click (PPC) advertisements.
Getting listed in search engines for particular keywords and phrases is a slow and time consuming process, with focus on building quality content, getting other websites to link to your site, through a process called 'Link Building'. Getting indexed or listed in search engines needs to be done in a consistent and time bound manner.
1. Web site content
Yes content is king on the Internet. People search for information on the internet, so they are looking for companies or services that can solve their problems, offer value-addition, experts in the field etc. So if you are an expert in your field, your website needs to reflect that! Ranking a website well on Yahoo! or MSN requires a solid-sized site with unique content and a very good number of links.
2. webpage title & description
A Title is the underlined words or phrases you see on search engine result pages (SERPs) It name or title of a web page. The decription of a web page is the line of text below the title in search engine result pages (SERP). So the importance of writing good titles can never be under estimated. Your title and description should be descriptive and useful. You have just a few words with which to wave your hand and persuade readers to click on your listing first
3. Link Building
Link building is one of the SEO solutions that help in providing high search engine page ranking and improved visibility to a website. Link building is an efficient way of enhancing the popularity of a website.
4. Image optimization
Image optimization consist of strategies to make your graphics search engine friendly. This includes optimize your image file for maximum speed, editing, sharpened, condensed and cropped for quality. Including a keyword when naming the image, can also assist in SEO
5. Internal linking
Building links to inner pages from your main webpages is included in this technique. The main motive being getting most if not all of your important pages visible to search engine spiders and your visitors.
It is always a good idea to give search engines a helping hand to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them.
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