14. November 2010 02:46
A few years ago, Google had developed a product called Google local, which was a map based classifieds directory. Business owners could add or 'verify' their listing, and spruce it up with logos, business hours and other particulars. Recently Google had renamed this service as Google Places, and has started displaying this against search result pages. Which means if anybody is searching for 'real estate agent in fraser town', you would notice local business results turning up at the top along with organic search results. One thing to remember is that only the first 7 results are shown. So how do local businesses such 'restaurants', 'real estate agents', 'florists' take advantage of this service to beat competition.
Firstly they have to go over to http://places.google.com/ sign in with a Gmail account and add your listing under suitable business categories. It is not mandatory that you have a website. But it adds greater value if you did have a website designed professionally.
After this a confirmation process occurs where Google rings you on your mobile and provides a code number in order to complete the registration process.
Once done, add other particulars including a logo or pictures of your office or restaurant. Ask your customers to post reviews, which will help in building business confidence for new customers. Post your Google places listing to Facebook and other social media, to promote your business.
Alternatively if you find this very intimidating, then you can find a local search engine optimisation company who can help you do all this for a small fee.
If you a small business owner or just need more sales (who doesn’t), then go ahead and get a Google Places listing today before your competition does.