Email marketing and SEO - a nice combination to generate leads and customers (Part 1/2)

Email marketing has been around for some time now, and has proved itself beyond doubt, when it comes to building customer relations and generating new leads. Search engine optimisation as we know can generate a targeted audience for your website, who may visit your site, but may just click around and ultimately leave without giving you as much as a chance to know more about  them. If we can combine email marketing with SEO, it can possibly lead to building long-term relations with your visitors who may have come to your website, maybe with no buying decisions, but to identify possible companies from whom they would like to deal with in the future.

Consider this - your prospective target audience surfing the internet, looking for the’ real’ stuff in terms of information, literature, and 'guru' knowledge, at the same time avoiding sites that only have  marketing messages and sales talk. They want to hear from companies who can give them information that is new and 'breaking' in their respective fields. They want companies which can satisfy their quest for knowledge and have the right answers to their questions.

Coming down to ways in which you can attract that audience, your website content can be optimised with keywords and phrases that do not include any 'business-like' keywords like 'buy my product' or 'product available here'. Instead your keywords and phrases can be 'how to use xyz techniques' or 'technical whitepapers for download' etc. The keywords are more aligned towards searches that are targeting people researching information in the specified field, with no current intention to buy.  (To be continued)