Broad spectrum view means, the value or presence of social media in your daily routine life to your business, products promotion on social media. You can find our blog posts or articles in social media, how companies are using social media. But in this post we are going to elaborate social media in broader terms, with this being the first part of the series, and you will find good no. of posts on social media from every walk of life.
Two days ago, I went over to pick my niece from her school. It usually takes some time, before she comes out of her class and I had to wait in corridor. During this time, I found a group of kids eagerly discussing about something, and the curious side of me, made me pay more attention to what the topic was about. To my surprise, they were discussing about ‘Farmville’. To the average Parent or Teacher in the school, Farmville sounds more like the name of place or a movie. But surely that was not the Farmville; these kids were so engrossed about.
So what is “Farmville”? Well for starters- Farmville is the name of a game in Facebook having more than 65 million monthly active users, maximum by any online game in world. The kids were discussing about how they played this game, and what was really interesting was that, one of the kids was in the 6th stage of Farmville! I could never complete the fourth stage.
Facebook, Orkut have become like slang today with every kid in school required to have an ID on these sites. You can even be teased or ragged by your friends at school if you say that you don’t know what is Facebook or orkut. Nowadays children adapt new tech things very quickly. If their parents have Blackberry cell phone, I am quite sure the kid in the house will be teaching his Dad, a thing or two about ‘texting’ or checking mail. Kids are so at ease with technology that it has prompted to make Facebook to think on bringing in a child safety application feature for school kids.
Twitter is another popular social media site, where college students love to follow their favorite Bollywood stars, Cricketers and Celebrities, who in turn keep tweeting about their life, new film releases, their likes and dislikes. Nowadays in the Tech or Management colleges you will hardly find any student who is not following them. In college canteens what Salman Khan said to Shahrukh in twitter, or what Amitabh Bachan wrote on his blog are the topics of hot discussion. One of them proudly tells the others that Ambithab Bachan replied back to one of the comments he posted.
My point to say is that trend has been changed, in early days it was the new watch or new shoes a teenager used to show his friends, and today it has changed to a re tweet, how many follower, friends you have in twitter or Facebook.
Now let's discuss broad spectrum
With the growing popularity of Facebook, there would be a day when every school or college will be required to maintain a Facebook Page.
Schools will announce their events and put up the topper students of class on the wall of their Facebook Page. The incentives for students “perform well and get highlighted on the School FB Page”
Parents can comment or can give suggestions to school Management. They can even post their grievances – like maybe the children have something to say about the way they are taught by their Maths teacher, and if the opinion goes northward, then there be no other option for the school management but to sit up and take some action.
Moreover Parents can interact with Teachers and know about their child performance in Facebook.
Same is in Tech and Management colleges, a student can ask his lecturer for a link on some numerical problem or case studies. And you can get best possible answer from your faculty without any hesitation.
All this makes things a bit more easier for busy parents, who may not be otherwise able to devote additional time, to know what his/her ward is doing at school. Being a highly interactive medium, Social media can bring about quicker results in communication and moving thing s forward.
Before ending this post – I would like to add that it may not to be wrong to say that Social Media can bring about one of the biggest tech revolutions in our daily life.
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